• Ed Small – CEO

    Ed received his B.S.B.A. in marketing and international trade from Appalachian State in 1986. Before joining Big Rock, he was a Senior Operating Advisor for JP Morgan Partners, assisting with the evaluation of current and potential investments from an operating perspective. In addition, Ed was the Chairman of the Board for SiTeco Lighting, a JPMP portfolio company in Germany that provides lighting solutions. Ed joined Big Rock in 2005 as President, taking over his current CEO duties in March of 2006. Ed and his wife Faith live on a horse farm near Big Rock’s headquarters in central North Carolina.

  • Andy Melville – President

    Andy began his career with Big Rock Sports in the mid-1980s as a Henry’s Tackle salesman in Florida. Over the next 18 years, he held executive sales and marketing roles at Polaroid, Disney and Department 56, while completing his MBA at Georgia State University. In 2006, he returned home to Big Rock Sports.


    Since that time, Andy has served as a key member of Big Rock’s Executive Team, holding the roles of Vice President, Senior Vice President and Executive Vice President, as well as President of Big Rock’s Canada Division. In early 2016, Andy was named President of Big Rock Sports.

  • Mark Harrison

    Mark Harrison, Managing Director – Canada

    Mark joined the Big Rock Sports team in 2012 and brought with him a strong understanding of the outdoor recreational market in Canada. He spent the majority of his career working at Canadian Tire where he held roles in their Automotive and Hardware divisions and most recently led the Fishing, Hunting and Marine businesses. Mark graduated from the University of Guelph with a Bachelor of Commerce degree. He lives with his wife and son in the Toronto area.

  • Steve Dorey

    Steve Dorey, Vice President of Sales – Canada

    Steve has been involved in the outdoor sporting goods industry in Canada since his graduation from college in 1996. He joined Big Rock Sports in 2011 and also serves on the Board of Directors of the Canada Sportfishing Industry Association and the Canada National Sportfishing Foundation. Currently he resides in Ontario with his wife and three sons.


  • Patrick Harvey – CFO, SVP of Finance

    Pat joined Big Rock Sports in 2013. He has a BS in Accounting from Northern Illinois University and a Masters from Northwestern University’s Kellogg Graduate School of Management and is a CPA. Pat has over 18 years of experience as a CFO of manufacturing and distribution companies, mostly in the consumer products industry, such as Newell Rubbermaid, Mother’s Cookies, United Technologies and NASCAR. Pat and his wife Georgia have three children and live in central North Carolina near Big Rock’s headquarters.

  • Jay Samuels – Chief People Officer

    Prior to joining Big Rock Sports in 2005, Jay served in human resource leadership positions for Classic Leather, Inc., Corning Cable Systems and RSI Home Products. He is a native of North Carolina and graduated from Appalachian State University. After graduation, Jay served four years as a Captain in the US Army.

Since its inception in 1996, Big Rock Sports has grown at an extraordinary rate, and Big Rock’s leadership team is a big part of the reason why. They work to ensure that everyone—vendors, retailers and employees—benefits from our growth. Because of their guidance, Big Rock is one of the largest distributors of firearms and fishing gear in all of North America.

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